EJF pop up shop
Shaftesbury has been working with the Environmental Justice Foundation (EJF) since 2009 donating space for temporary stores in its villages. EJF has raised £65,000 from the sale of fashion clothing by putting ethical fashion on the high street, giving it visibility and raising awareness of the product and the foundation’s projects. Celebrity fashion icons have been associated with the charity and its work and ethical designer labels also work with them. Press coverage generated as a result of high profile events, patrons and a presence in the West End is invaluable to their brand.