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Carnaby x London College of Fashion: Kingly Street Tailors

Shaftesbury, has provided a physical incubation space for two LCF graduate tailors who have emerging businesses to help them establish themselves in the important early stages of their businesses.   The studio space located in Kingly Street, Carnaby is the existing home to three floors of tailors who have historically made suits for rock ‘n’ roll royalty, film stars, TV personalities and the most well-dressed men and women the world over.

After the initial selection process, finalists presented their business plans to the judging panel consisting of Harold Tillman CBEMark Powell celebrity tailor, Tom Horne founder of menswear label L’Estrange and Sam Bain-Mollison, Head of Retail at Shaftesbury.  Two winners were selected, Joshua Millard and Sarah Hollebon, and they took up residency in summer 2019 in their new home on Kingly Street, in the heart of London’s Carnaby.

Joshua Millard born and raised on a sheep farm in Southern England graduated from London College of Fashion in Bespoke Tailoring in 2014. He designs a transitional wardrobe of longevity, tailoring and outerwear that last beyond fast trends.  The brand places emphasis on quality of fabric and the majority of the collection consists of natural fibres which respect the environment and animal welfare.   Joshua Millard works with lamb nappa and shearling, a bi-product which is ethically sourced across the UK and Europe. 

Sarah Hollebon graduated from London College of Fashion in 2018 with aspirations to expose and encourage understanding of social issues by merging tailoring, fashion, art and technology.  Each sculptured piece is an evocative representation of a social issue or mental health condition, showing her innovative yet classic approach to tailoring.

In addition, LCF are providing a specialist programme of business support to help them every step of the way.   The collaboration invests in the next generation of talent following in the footsteps of tailors such as Mark Powell, whose business has been in Carnaby for 30 years.