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The official unveiling of this year’s Christmas lights at the Seven Dials Winter Festival 2021, London. Picture date: Friday November 19, 2021. PA Photo. The festival, which runs from today until Sunday November 21, features live performances, festive productions, late night shopping, food and drinks stalls and workshops including ‘Festive Longboy’, a culinary masterclass with Gizzi Erskine. Free tickets available on the Seven Dials website. Photo credit should read: David Parry/PA Wire

Shaftesbury celebrates a successful ‘Seven Dials Winter Festival’, a three-day shopping, dining and cultural event that took place over the weekend from 19th-21st November, in the heart of London’s West End.

The Winter Festival featured on-street entertainment and creative workshops such as traditional brass bands, gospel choirs, as well as complimentary glitter stations and wreath making. There was also a pop-up pantomime, plus live music, spoken word artists and illustrators all dotted around the destination’s famous cobbled streets. Visitors were able to enjoy mulled wine carts, hot chocolate stations and festive food all complemented by the festive light installation and in-store offers from Seven Dials’ independent and flagship brands.

An interactive charity donation point and light installation had also been created at the Neal’s Yard Festive Arch on Monmouth Street to add extra sparkle to the festive lights throughout December. All donations go towards supporting our local, younger generation, through the Young Camden Foundation, over the festive period and by addressing longstanding and complex issues, such as digital poverty, youth safety, and mental health.

The weekend line-up was headlined with appearances from culinary expert and TV personality         Gizzi Erskine (@gizzierskine), who provided a masterclass in conjunction with the unique hotdog-style doughnut brand – Longboys – on Saturday. Body confidence advocate and entrepreneur, AlexLight (@alexlight_ldn) took the reins on Sunday and hosted a podcast in the newly refurbished Donmar theatre.

Karen Baines, Head of Group Marketing and Communications at Shaftesbury, commented: “This year’s annual Seven Dials Christmas event was particularly important as it was an opportunity to provide a safe and inviting location in the heart of London’s West End and officially celebrate the start of the festive period, something we were not able to do last year. This is the first time we extended our celebrations to a three-day event and over a whole weekend – a decision we made specifically to benefit our range of visitors, including the growing local tourism and theatre-goers alike, providing more time to enjoy and experience the offerings and immersive activations available within Seven Dials. It has been fantastic, as always, to collaborate with the community, retailers and restaurants, and making this year’s Winter Festival a reality and to welcome visitors, old and new to Seven Dials.”



For further information, please contact Amy Cassidy or Libby Gilbert at Aver PR: [email protected]

Notes to Editors


About Shaftesbury 
Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.   

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.  


Seven Dials   

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Short’s Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London. 


Seven Dials  - Winter Festival Details

Events and Masterclasses

Alongside a memorable music line-up, a variety of our independent brands and London-exclusive stores will be hosting one-of-a-kind workshops and masterclasses throughout the weekend. Resident streetwear brand and skateboard experts Route One will be hosting a free skateboard-making masterclass, complete with complimentary gift wrapping, whilst skincare brand Kiehl’s prepares you for winter with complimentary Skin Assessments. Check out the world’s first and only enhanced biodegradable tights brand Billi London for their very own Zero Waste Cocktail Class or head to Olubiyi Thomas to try your hand at life-drawing. Over on Monmouth street, both Experimental Perfume Club’s perfume-making workshop and Pierre Hermé's chocolate and macaron-tasting event return, whilst botanical experts anatomē will be on hand to give complimentary sleep consultations and personal shopping. To get in the festive spirit, try making your own Christmas cards with London Graphic Centre, or creating your own stained glass silhouette Christmas decorations with Astley Clarke.

For more information on how to book, visit here.

Food & Drink

Get in the festive spirit with Seven Dials as our restaurants, bars and cafes bring you a plethora of Christmas treats. Over the weekend, head into Wildwood Kitchen to try one of their festive pizzas, or duck into Chick n Sours to try their delectable Winter Warm Chicken Sandwich, topped with pork ragu. All weekend, BrewDog Seven Dials will be serving discounted spiced rum hot chocolate and mulled cider, or head to Compagnie des Vins Surnaturels to try out their alpine winter wine collection. Visitors can also venture inside Seven Dials Market, boasting 11 traders bringing the best in street food flavours to the festival, accompanied by DJ sessions throughout the weekend. Look out for their outdoor mulled wine cart, serving soul-warming beverages to passers-by.

Please see here for more details on all food and beverage offerings.

Discounts & Offers

Lastly, to welcome back London’s shoppers, a host of Seven Dials brands will be offering 20% off in-store including Emin & Paul, Miller Harris, Coco de Mer, and Murdock. Pop by Away, Benefit, Ron Dorff, Cubitts or Bloch to receive a free gift-with-purchase, Superga for free personalisation or Dinny Hall to take part in their prize draw.