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VIỆTPOPULAIRE POPS-UP IN CHINATOWN LONDON

Shaftesbury has announced that award-winning restaurant group, JKS Restaurants, has launched its debut pop-up, VIỆTPopulaire, offering street food classics at Chinatown London for a limited run until December 19th.

Located at 30 Rupert Street, VIỆTPopulaire’s 2,500 sq ft restaurant brings the convivial atmosphere of Vietnamese dining to the capital, with bánh mì taking centre stage on the menu alongside iconic Hanoi dishes such as Bò Né. Catering to 47 covers inside, with a further 16 outside, VIỆTPopulaire’s seven-week pop-up features a weekly bánh mì special, including a festive turkey ham edition, with duck liver parfait and tangerine jelly.

The group have held the site on Rupert Street since 2017, and VIỆTPopulaire signals a continued commitment to Chinatown London from the leading restaurant group. In true street style, the pop-up serves traditional Vietnamese food and drinks into the late hours, with last sittings at midnight each night.

Jyotin Sethi, Co-Founder & CEO at JKS Restaurants, commented: “Our first ever pop up, VIỆTPopulaire, transports guests to the streets of Hanoi. Bringing the concept to life and carefully curating the menu and the atmosphere has been an exciting challenge for our team; we hope Chinatown visitors enjoy the result as much as we do.” 

 

Julia Wilkinson, Restaurant Director at Shaftesbury, added: “Chinatown London has been designed to embrace discovery. VIỆTPopulaire’s nature of revolving specials and seven-week residency really builds on this, giving our visitors reasons to return to Chinatown London to explore and find something new. JKS Restaurants really understand the London market, so we look forward to seeing the reception for VIỆTPopulaire over the next few weeks.”

 

VIỆTPopulaire will open:

Wednesday: 6.00pm – midnight

Thursday – Friday: 12.00pm – 3.00pm + 6.00pm – midnight

Saturday: 12.00pm – midnight

Further information can be found @VietPopulaire@ChinatownLondon and www.chinatown.co.uk

 

ENDS 

For further media enquiries please contact:  

 

Daniel Bleach – +44 (0) 7495 461 545 / chinatown@averpr.com  

 

JKS Restaurants

JKS Restaurants was founded by the Sethi family in November 2008. The group encompasses the award-winning restaurants, delivery and retail brands created by the Sethis and those they partner and invest in. Karam Sethi is responsible for food, creation of concepts and scouting new talent for the group, Sunaina is Group Operations Director and Jyotin is the group’s CEO overseeing all aspects of JKS Restaurants. For JKS Restaurants’ complete portfolio, please visit jksrestaurants.com.

 

Chinatown London  

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.   

  

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road. 

  

中国城  

中国正在经历翻天覆地的变化,而在东亚其它地区和西方的影响下,中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解,而且也对中国的高速发展有着直接的体会。在过去的一段时间里,Shaftesbury的一些员工被派往中国,亲自去观看、去品尝、去倾听今天中国的脉搏。  

   

虽然伦敦中国城本质上还是中国传统的延伸,但在Shaftesbury长期的精心策划与管理下,并且在与当地社群的合作下,中国城正在成为反映亚洲巨变的一面镜子。如今,中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样,成为了一个传统与现代相互碰撞、相互融合的地方。  

  

Shaftesbury   

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.  

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. 

@shaftesburyplc shaftesbury.co.uk 

Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到16英亩。这些以餐饮、娱乐和零售为主,以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域。同时,Shaftesbury 在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。 

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站,同时紧邻横贯城铁“伊丽莎白线”(Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦德街(Bond Street)站均在步行10分钟范围内。