Contact us Tenant Log-in Search


Back to all News

The Seven Dials Winter Festival 2021

The Seven Dials Winter Festival 2021

Seven Dials presents three days of merrymaking with live music, creative workshops, seasonal menus, and Christmas shopping in the heart of London’s West End.

From Friday 19th - Sunday 21st November 2021, The Seven Dials Winter Festival takes over the streets of Seven Dials for three days of shopping, dining and merriment. Ticket holders* can expect an array of festive on-street entertainment, creative workshops, late night shopping and exclusive discounts to welcome Christmas shoppers to the streets of London's West End.

The festival line-up will feature everything from traditional brass bands and gospel choirs, to complimentary glitter stations and wreath making, and even a pop-up pantomime. Mulled wine carts, hot chocolate stations and festive food will line the streets, with everything from s’mores and roasted chestnuts to roast turkey pizzas and Alpine wines, all complemented by our festive light installation and in-store offers from some of your favourite independent and flagship brands.

Rediscover the joys of Christmas shopping across the cobbled streets of Seven Dials as this atmospheric West End village is illuminated for the festive period. Watch the lights sparkle for our charity partner, Young Camden Foundation when a donation is made at the Neal’s Yard Festive Arch on Monmouth Street. All donations go towards supporting our local, younger generation over the festive period by addressing longstanding and complex issues, such as digital poverty, youth safety, and mental health.

Festival Line-Up

Watch Seven Dials take centre stage as we bring three days of live performances, complimentary activities and festive productions to the heart of London’s West End. On Friday evening, visitors can enjoy the soulful sounds of John Fisher and the IDMC Gospel Choir, bringing upbeat harmonic melodies to Earlham Street, whilst creating their own Christmas Wreath and eating delectable roasted chestnuts.

On Saturday, Seven Dials welcomes culinary expert and TV personality Gizzi Erskine (@gizzierskine) as our headline act. Partnering with the duo behind the unique hotdog-style doughnut brand, Longboys, Gizzi will unveil her ‘Festive Longboy’ at Seven Dials Market, giving visitors the chance to join her culinary masterclass to fill and decorate their own Longboy with her personal festive flavours.

On Sunday, bag yourself a ticket to the live podcast recording at The Donmar Warehouse with body confidence advocate and entrepreneur, Alex Light (@alexlight_ldn). Alex will be speaking to body image campaigner Stephanie Yeboah to discuss body confidence during this upcoming festive season, including a whistle stop style guide, their favourite beauty hacks and top tips for shopping more consciously this Christmas. Throughout the day, enjoy a winter stroll to the sound of classic Christmas tunes played by the London brass band. The musical ensembles will fill the streets with festive classics to accompany a Sunday of leisurely Christmas shopping.

Keep an eye out for our daily pop-up pantomimes, live music and spoken word, roasted chestnuts, roaming illustrators, glitter makeover stations and wreath-making workshops that will be dusting the streets with Christmas cheer all weekend. Ticket holders will also be welcomed to enjoy late night shopping with a complimentary tipple from the Seven Dials Prosecco truck from 5-7pm each evening.*

For more information on the full line-up visit here.

Events and Masterclasses

Alongside a memorable music line-up, a variety of our independent brands and London-exclusive stores will be hosting one of a kind workshops and masterclasses throughout the weekend. Resident streetwear brand and skateboard experts Route One will be hosting a free skateboard-making masterclass, complete with complimentary gift wrapping, whilst skincare brand Kiehl’s prepares you for winter with complimentary Skin Assessments. Check out the world’s first and only enhanced biodegradable tights brand Billi London for their very own Zero Waste Cocktail Class or head to Olubiyi Thomas to try your hand at life-drawing. Over on Monmouth street, both Experimental Perfume Club’s perfume-making workshop and Pierre Hermé’s chocolate and macaron-tasting event return, whilst botanical experts anatomē will be on hand to give complimentary sleep consultations and personal shopping. To get in the festive spirit, try making your own Christmas cards with London Graphic

Centre, or creating your own stained glass silhouette Christmas decorations with Astley Clarke.

For more information on how to book, visit here.

Food & Drink

Get in the festive spirit with Seven Dials as our restaurants, bars and cafes bring you a plethora of Christmas treats. Over the weekend, head into Wildwood Kitchen to try one of their festive pizzas, or duck into Chick n Sours to try their delectable Winter Warm Chicken Sandwich, topped with pork ragu. All weekend, BrewDog Seven Dials will be serving discounted spiced rum hot chocolate and mulled cider, or head to Compagnie des Vins Surnaturels to try out their alpine winter wine collection. Visitors can also venture inside Seven Dials Market, boasting 11 brands bringing the best in street food-style flavours to the Dial, accompanied by DJ sessions throughout the weekend. Look out for their outdoor mulled wine cart, serving soul-warming beverages to passers-by.

Please see here for more details on all food and beverage offerings.

Discounts & Offers

Lastly, to welcome back London’s shoppers, a host of Seven Dials brands will be offering 20% off in-store including Emin & Paul, Miller Harris, Coco de Mer, and Murdock. Pop by Away, Benefit, Ron Dorff, Cubitts or Bloch to receive a free gift-with-purchase, Superga for free personalisation or Dinny Hall to take part in their prize draw.

Please see here for more details on all offers and discounts.

About Seven Dials

Seven Dials is home to 95 shops, including international flagships and concept stores, renowned beauty and grooming salons as well as over 50 vibrant cafes, restaurants, bars, pubs, and a thriving residential community. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials Sundial Pillar. Combined with two luxury hotels, five theatres, two private members clubs, a large number of apartments and offices, Seven Dials is a unique retail and leisure destination in the heart of London. @7DialsLondon

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properies are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. @shaftesburyplc

*All experiences are limited and while stocks last, challenge 25 will be in operation please refer to the T&C’s online for full details.