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SHAFTESBURY ANNOUNCES THE OPENINGS OF TOAST IN CARNABY
Shaftesbury announces the exciting opening of Toast in Carnaby’s Newburgh Quarter. Toast is located at 2 Newburgh Street with a 1,146 sq ft space over two floors.
TOAST opens their first ever stand-alone Menswear store. The Georgian building has a traditional panelled shopfront, true to the rich history of the area.
The space holds functional and pared-back designs with relaxed styles that stand the test of time. Workwear influences ground the motif of these time-honoured creations, which have been reinvented through relaxed silhouettes, washed textural fabrics and rich, heathery colours. The collection reflects a more thoughtful way of life through these timeless pieces, using quality fabrics to ensure longevity. The interior of the store features a fitting room area to the side, and a lower floor to the rear with a glass roof providing plenty of natural light. A small, curated selection of Homeware and Womenswear pieces is also on display.
Samantha Bain-Mollison Retail Director at Shaftesbury says: “We are delighted that Toast has chosen Newburgh Street, Carnaby for their first standalone menswear shop. The brand is synonymous with premium style and fits so well with the existing strong line up of menswear in the destination including Barbour, Mark Powell, Fred Perry and Aubin. The store’s homeware pieces also sit well alongside the first ever Soho Home which is also located in the Newburgh Quarter”
Neil Hobson, Head of Retail at TOAST says: "Over the past two years we have experienced a renewed appreciation for thoughtfully designed, quality clothing, and we felt it was the right time to reintroduce our menswear collection of functional and relaxed pieces that sit both within a man’s and a woman’s wardrobe. We released the collection earlier this year and this December, we are delighted to be launching our first stand alone menswear store in such a great location. We are looking forward to sharing the collection and bringing our customers a series of in-store events, workshops and partnerships"
Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.
For more information please contact Sister London: [email protected] / 020 7287 9601
Notes to Editors
Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.
Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.
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