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Shaftesbury announces the launch of the first Sunspel Womenswear pop-up in Carnaby for the winter, located on Upper James Street, Carnaby. The British luxury brand has been handcrafting garments in the UK for over 160 years, and womenswear has become a growing part of its range over the past ten years. This will be the brand’s first stand-alone womenswear store. The store boasts a spacious 927 sq ft.

Today Sunspel womenswear is a comprehensive collection of elevated, understated essentials which offer timeless everyday elegance. The pop-up space will run through the winter months, championing the brand’s outstanding made in Scotland knitwear and loungewear, alongside iconic Sunspel staples such as the classic T-shirt – made at the brand’s own factory in Long Eaton, England, since the early 1900s. 

Sunspel is renowned for its quality and expert craftmanship. Each womenswear garment is meticulously crafted by traditional artisans and specialists using the finest fabrics and yarns, from Scottish cashmere to luxurious lambswool. The resulting garments need to be felt to fully appreciate their softness and warmth.

The pop-up’s interior is created by renowned British furniture and interior designer Fred Rigby Studio, and will feature bespoke furniture and soft touches to produce an environment that reflects the Sunspel brand. Located in historic Upper James Street, a short walk away from Oxford Circus and the world famous Carnaby Street, the pop up will run from 28 October 2021 to January 2022.

Samantha Bain-Mollison Retail Director at Shaftesbury says: “We are delighted that Sunspel has chosen Carnaby for their first standalone womenswear store. The brand is a great fit for our customer who is seeking premium product that they cannot buy on every high street”.

Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.

For more information please contact Sister London: / 020 7287 9601

Notes to Editors

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.


About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit for full updates, news and information.

About Sunspel

Sunspel make beautiful, everyday clothing designed to form the foundation of the modern luxury wardrobe. They have been hand-crafting garments in the UK for over 160 years, building a global reputation for uncompromising quality, timeless design and luxury fabrics. They believe in making clothes with care, and this extends over everything they do, from the sources of their materials to the people that they work with. Sunspel have a strong sense of tradition, history and craft but do not rely on their past, rather use it to shape their future.