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Shaftesbury announces the arrival of two new exciting brands to Carnaby. The National Basketball Association (NBA) in partnership with Fanatics and lifestyle brand HYPE.

Known as the global leaders in the sale of licensed sports merchandise, NBA have opened their first ever UK-based store at 14-16 Foubert’s Place. The new shop features a vast range of official NBA and WNBA merchandise and memorabilia, including exclusive NBA products, apparel, jerseys, headwear, sporting goods, toys and collectibles. The store is set over 3,500 sq ft over two floors. Operated by retail giant Lids, which is partly owned by Fanatics, it builds on Lids’ physical retail expertise that aims to provide fans with an authentic NBA shopping experience which includes a customisation service where visitors can personalise jerseys and hats.

NBA EME Director, Global Partnerships Steve Griffiths says: “Ahead of our 75th anniversary season, we are excited to welcome fans to the first NBA store in the UK. UK fans are true connoisseurs of the game, and through our artnership with Fanatics, fans of all ages will be able to celebrate their love of the NBA with an extensive range of official and exclusive merchandise”.

Lifestyle brand HYPE. will be opening their concept store in August in a prime corner unit at the gateway to Foubert’s Place. At 1,550 sq ft and set over 2 floors the store will be transformed into an immersive space and will stock classic loungewear pieces, bags and accessories. A selfie booth and a reactive game station where prizes can be won plus a raised floor which doubles as a stage for live performances can be found in the store. 5-7 Foubert’s Place.

Samantha Bain-Mollison, Retail Director, Shaftesbury says: “We are delighted NBA has chosen Carnaby for their first UK store, creating a dynamic experience with merchandise only available to buy in this location. HYPE. is also a very exciting addition that will bring constant collaborations to the store as well as selling full collections. Foubert's Place is an exciting pitch for brands with adidas Originals flagship, Subdued and size? plus two more announcements very soon".

NBA 14- 16 Foubert’s Place, Carnaby, W1F 7PH // HYPE. 5-7 Foubert’s Place, Carnaby, W1F 7PY.

For more information please contact Sister London: / 020 7287 9601

About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination. 

Follow @CarnabyLondon and visit for full updates, news and information

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.