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Shaftesbury has announced that leading art toy brand, Pop Mart, has selected Chinatown London for a European flagship and UK debut, and will be joined by Yolé, the world’s first no-sugar added ice cream and frozen yogurt brand. 

Set to bring Pop Mart’s best, latest, and most exclusive collectibles to the London market, the brand has selected the 395 sq ft unit at 80 Shaftesbury Avenue for its debut UK permanent shop, which will also be the European flagship.

The Chinatown London store will open this winter, featuring the trademark mystery toy boxes. It will also offer world-renowned art toy products, including collections created by famous designers Kenny, Pucky, and Kasing Lung.

A few doors down from Pop Mart, Yolé will be bringing its unique no sugar-added ice cream and frozen yogurt recipes to Chinatown London from later this month, at 74 Shaftesbury Avenue in a 309 sq ft unit. The brand has an extensive presence in Southeast Asia, with its flagship in Singapore and over 30 stores throughout countries such as Indonesia, Taiwan, Cambodia, and Malaysia.

Yolé’s special recipes, formulated at their European HQ in Spain, ensure the no sugar added ice creams and frozen yoghurts retain the full taste and texture. Available in soft serve or tubs to take away, Yolé’s flavours include favourites such as matcha and chocolate-hazelnut. The menu also includes freshly made milkshakes, boba, and ice cream bars, with countless combinations of toppings for customisation.

Andrew Price, Property Director at Shaftesbury, commented: “Chinatown London is about bringing what is popular and relevant in East and Southeast Asia to one of the most important culinary and cultural cities in the world. Pop Mart is now a market leader in China, in a sector that has really gripped millennials and is worth billions globally, while Yolé combines European techniques with experience of what works well in countries like Singapore and Indonesia. Both make great additions to Chinatown London, adding to the amazing array of F&B, retail, and leisure operators already here.”

Kris Kim, Pop Mart International Director, added: “At Pop Mart, we believe everyone deserves a little magic in their lives and we are thrilled to announce we will be bringing the best, latest and exclusive collectibles to Chinatown London. London is such a great place to have a European flagship store, and Chinatown London is the ideal home for our well-designed art toy products.”

Milad Nawaz and Salman Qureshi, Owners of Yolé, said: “Ice cream can be healthy and delicious, and the incredible following we already have across the globe is testament to this. Chinatown London is such a buzzing location, and it makes a lot of sense for us to be here, given the popularity of Yolé in Southeast Asia. We cannot wait to open and showcase what we’re all about.”

Hanover Green represented Chinatown London. Pop Mart and Yolé dealt direct.

Further information can be found @ChinatownLondon and www.chinatown.co.uk


For further media enquiries please contact:  


Daniel Bleach – +44 (0) 7495 461 545 / [email protected]  



Chinatown London  

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.   


Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road. 









Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.  

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. 

@shaftesburyplc shaftesbury.co.uk 

Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到16英亩。这些以餐饮、娱乐和零售为主,以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域。同时,Shaftesbury 在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。 

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站,同时紧邻横贯城铁“伊丽莎白线”(Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦德街(Bond Street)站均在步行10分钟范围内。