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ITALY’S FAVOURITE PASTA BRAND MISCUSI SIGNS FOR UK RESTAURANT DEBUT IN THE YARDS, COVENT GARDEN

Longmartin Properties Ltd, a joint venture between Shaftesbury and the Mercers’ Company, has announced that Italy’s favourite pasta restaurant, miscusi, has selected The Yards, Covent Garden, for its debut UK location and its first restaurant outside of Italy.

With 12 restaurants currently across 7 Italian cities, miscusi has now signed for a 4,190 sq ft unit at 23 Slingsby Place committing to the first phase of its international development across Europe. Making a formal commitment to achieving social and environmental goals which have a positive impact on the planet, the brand’s seasonal menu celebrates fresh pasta and champions biodiversity using a variety of grains and condiments that are essential to supporting the ecosystem. miscusi is due to open the doors to its restaurant within The Yards later this autumn.

Since the inception of the brand and the opening of its first restaurant in Milan in 2017, its offering of quality ingredients and simple, traditional pasta receipes blended with a friendly and convivial atmosphere, has attracted a cult following with Italians of all ages.  Promoting the Mediterranean Diet that represents a sustainable cultural model, miscusi’s ethos are rooted in a lifestyle that encourages conviviality, inclusivity, and caring for the environment. The brand’s latest developments in the fields include new agri-tech processes, as well as a new sustainable regenerative agriculture model.

In line with its sustainable mission and being committed to its new B Corp certification, once open, miscusi Covent Garden will be working towards being plastic-free and zero waste, whilst eat-out delivery packages will be 100% recyclable. The restaurant will comprise of 163 covers.

Alberto Cartasegna, miscusi CEO, added: “After such difficult times, it is with a strong sense of responsibility that we bring our product, people and vibes to London. A city I lived in and loved from 18 years-old, when I took my first steps as a chef and a waiter. miscusi exists to make people happy and our planet safe by spreading Mediterrenean lifestyle. We believe London is ready to embrace our purpose, bringing together people of all ages, and backgrounds, like a family around the same table. Eating together is the foundation of the cultural identity, a moment of social exchange and communication that helps us look at the future with bright eyes.

“When searching for the first site in a new country it was crucial to find the right location to create a name for ourselves. We fell in love with The Yards destination instantly, and are certain we will feel right at home within its bustling streets and neighbourhood of other lifestyle brands within this close knit community.”

Commenting on behalf of Longmartin Properties Ltd, Simon Taylor, Property Director at the Mercers’ Company said: “It is not often you see a brand that believes so strongly in its social and environmental goals that it creates its own research and development location in order to contribute to making the world a better place. miscusi is an exceptional company with a hugely popular offering, and its selection of The Yards for its debut UK site and first location outside of Italy is a brilliant triumph for the destination.”

CBRE is the asset manager on behalf of Longmartin Properties and Colliers and DCL acted for The Yards. miscusi represented themselves.

ENDS

For further information, please contact Amy Cassidy and Yasemin Kiani at Aver via: amycassidy@averpr.com and yaseminkiani@averpr.com

For further information on miscusi, please contact Daniela Marchesi and Jennifer Ames at Kindred via: daniela.marchesi@kindredagency.com and jennifer.ames@kindredagency.com.

Notes to Editors

About The Yards

The Yards is a series of interconnecting courtyards and streets including St Martin’s Courtyard and Mercer Walk, just a two-minute walk from both Covent Garden and Leicester Square tube stations. An urban oasis in the heart of London’s West End, it’s home to an eclectic mix of shopping, dining and wellbeing experiences, including some of London’s best-loved restaurants, leading fashion brands and world- renowned lifestyle stores.

About Shaftesbury 

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.  

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. 

@shaftesburyplc shaftesbury.co.uk 

About the  Mercers’ Company 

The Mercers’ Company is a 700-year-old livery company focused on being a philanthropic force for good.

The giving is focused on Young People & Education, Older People & Housing and Church & Communities. This allows Mercers’ to create positive change across generations, giving those they help the chance to live a fulfilling life now and in the future.

The Company and the charities for which it is Corporate Trustee expect to support 180 individual charities annually.  They also provide high-quality accommodation to 215 residents across six almshouses, work closely with their associated schools which educate 18,000 children, and appoint 88 charity trustees and school governors.