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Shaftesbury is delighted to announce the opening of Earthly Matters, a new zero waste refill shop located at 5 Newburgh Street in London’s Carnaby. The first of its kind in the neighbourhood, Earthly Matters opens its 844 sq ft space with an extensive range of organic, allergen-free and environmentally friendly products including fresh and dried groceries, health supplements and toiletries. Foods such as nuts, grains, and breakfast cereals are available to purchase alongside immune boosting vitamins, vegan proteins, and nutritional powders.

Shoppers are encouraged to bring empty containers to fill and refill as a means of cutting down on single use plastics. There is also an option to purchase reusable glass jars or use paper bags to fill up with supplies.

Samantha Bain-Mollison, Retail Director at Shaftesbury says: “We are delighted that Earthly Matters, a zero waste refill shop selling an extensive range of organic, environmentally friendly and allergen-free products including foods, supplements and toiletries has chosen Carnaby to open their store. The brand brings a unique product offering to the area and builds on the sustainable initiatives in Carnaby, it is a great fit for the Newburgh Quarter and the Soho community”.

Founder of Earthly Matters Audrey Kelly says: ‘We are really excited to open Earthly Matters in this exciting and vibrant location. We are a small independent business providing eco-friendly refillable products with a friendly customer environment.’ Earthly Matters will join the line up of retailers in Carnaby, many of whom are already paving the way for more sustainable shopping practices. Fashion brands Wax London and Timberland are prime examples of sustainable clothing labels in the area. Neighbouring Kingly Court is home to a water refilling station which since its launch in 2018 has already replaced over 45,000 plastic bottles, and the area has a Blue Turtle scheme to promote sustainable bars, restaurants and cafes.

About Carnaby:

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit for full updates, news and information.

About Shaftesbury:

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

The portfolio comprises 611 restaurants, cafés, pubs and shops, extending to 1.1 million sq. ft., 624 apartments and 0.4 million sq. ft. of offices. All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.

Joint agents Hanover Green Retail, Nash Bond and Cushman & Wakfield acted on behalf of Shaftesbury.


For further information and images please contact Meghan Ryan at Sister London