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Shaftesbury has announced the signing of Wing Wing, London-based Korean crispy chicken specialists, at 47-49 Charing Cross Road, Chinatown London.

Wing Wing takes inspiration from Korean food and popular culture, with a dining offer focused on ‘Chimaek’ – a combination of chicken and maekju, the Korean word for beer. Light, crispy wings come in a variety of flavours – each piece cooked to order and hand-brushed with a signature glaze – and sit alongside burgers, wraps, rice boxes, and salads on the brand’s menu. Wing Wing was also the first UK brand to have ‘bottoms-up’ beer dispensers, that allow customers to serve themselves beer at the table.

The Chinatown London restaurant, spanning 2,500 sq ft across 3 floors, will be Wing Wing’s flagship location, and their third in the capital following Tavistock Square and Hammersmith, also featuring event spaces and KTV karaoke rooms. The store is set to open in Spring 2021, and will implement appropriate covid-safe protocols and follow government guidelines for both the restaurant and event spaces.

Julia Wilkinson, Restaurant Director at Shaftesbury, commented: “Chinatown London has demonstrated resilience in a tough year, and maintained its position as the primary destination for East Asian operators in London’s West End. Following the opening of Japanese patisserie Sakurado late last year, the signing of Wing Wing exemplifies this, and we are excited to add some Korean food and culture to the ever-popular Charing Cross Road, a key gateway to Chinatown London.”

Carl Kjellqvist, Managing Director at Wing Wing, said: “Wing Wing brings two Korean institutions together – food and music. Our signature, hand-glazed crispy chicken has been incredibly popular since we started in London a few years ago, and we cannot wait to open the flagship restaurant in Chinatown, in the heart of cosmopolitan London and the ideal place to have a flagship for any East Asian brand.”

This news follows the announcement that Franco-Japanese patisserie Sakurado has recently opened at Chinatown London.

This signing of Wing Wing is the first secured by Shelley Sandzer at Chinatown London on behalf of Shaftesbury.


For further media enquiries please contact: 

Amanda McNally – +44 (0) 7495 461 573 /

Daniel Bleach – +44 (0) 7495 461 545 /

Chinatown London

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand. 

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road.





Shaftesbury owns and manages a 15.2 -acre property portfolio in the liveliest parts of London's West End.  Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. 

The portfolio comprises 607 restaurants, cafés, pubs and shops, extending to 1.1 million sq. ft., 616 apartments and 0.4 million sq. ft. of offices.  All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street.


Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到15.2英亩。这些以餐饮、娱乐和零售为主的地产组合集中于卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域。同时,Shaftesbury 在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。

Shaftesbury 的地产组合包括共607家餐厅、咖啡厅、酒吧和商户,总面积达到110万平方英尺;此外,Shaftesbury 还拥有616间公寓和40万平方英尺的办公空间。Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站,同时紧邻横贯城铁“伊丽莎白线”(Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦德街(Bond Street)站均在步行10分钟范围内。