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CHINATOWN LONDON WELCOMES TWO LANDMARK RESTAURANTS

Shaftesbury has announced that long-standing Malaysian-Singaporean favourite, Rasa Sayang, unveiled its much-anticipated relaunch at Chinatown London last week, whilst Japanese robatayaki grill restaurant and bar, Yatay, has opened its debut London restaurant at 22 Wardour Street.

First opening in Chinatown London in 2008, Rasa Sayang last week launched its newly refurbished 1,790 sq ft 5 Macclesfield Street site, a revamped 90-seater restaurant designed by Sherliker Design. The all-round dining experience champions Ellen’s Singaporean and Malaysian culinary heritage, with Rasa Sayang’s menu continuing to feature traditional dishes such as Hainanese Chicken Rice, Nasi Lemak, and Singaporean Chilli Crab. The new menu also includes famous hawker dishes, such as Fried “Carrot” Cake, Hokkien Mee, and Muah Chee.

Joining Chinatown London’s extensive portfolio of cuisines from around the Far East is Japanese restaurant, Yatay, which has opened its first-ever London restaurant at 22 Wardour Street. Spanning 3,900 sq ft across three floors, the flagship London site is centered around Yatay’s charcoal-powered robatayaki. The ground floor and first floors combine for 85 covers, serving a mixture of robatayaki skewers, raw dishes, salads, and sharing plates. On the lower ground floor, there is also now a late night underground Zoku bar.

Ellen Chew, Founder of Rasa Sayang, commented: “We are elated to be able to move back to our original home in Chinatown London and to do so in a spectacular fashion what with our total makeover of the unit. It feels so good to have been able to watch first-hand the energy and life coming back into Chinatown, it is a community I hold close to my heart, and I am so pleased to bring Rasa Sayang back to the where it was created.”

 

Julia Wilkinson, Restaurant Director at Shaftesbury, added: “When Rasa Sayang first launched here in 2008, Malaysian and Singaporean food was relatively hard to come by in Central London. Now these cuisines are well-represented and much-loved, and that’s down to amazing restaurateurs like Ellen who we have enjoyed working with on a wide range of projects. 13 years later and Chinatown London is still the perfect place for authentic East and South East Asian operators to establish themselves. Yatay is now the latest new concept to join the Chinatown London community, bringing its unique Japanese flavours to the West End for the first time. We are delighted that Rasa Sayang has reinvented itself in its longstanding home, and that Yatay has chosen this location, and no doubt our visitors will feel the same.”

 

Further information can be found @ChinatownLondon and www.chinatown.co.uk

 

ENDS 

For further media enquiries please contact:  

 

Daniel Bleach – +44 (0) 7495 461 545 / chinatown@averpr.com  

 

 

Chinatown London  

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.   

  

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations, as well as the Elizabeth line at Tottenham Court Road. 

  

中国城  

中国正在经历翻天覆地的变化,而在东亚其它地区和西方的影响下,中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解,而且也对中国的高速发展有着直接的体会。在过去的一段时间里,Shaftesbury的一些员工被派往中国,亲自去观看、去品尝、去倾听今天中国的脉搏。  

   

虽然伦敦中国城本质上还是中国传统的延伸,但在Shaftesbury长期的精心策划与管理下,并且在与当地社群的合作下,中国城正在成为反映亚洲巨变的一面镜子。如今,中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样,成为了一个传统与现代相互碰撞、相互融合的地方。  

  

Shaftesbury   

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End.  The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.  

All our properties are close to the main West End Underground stations, and within ten minutes’ walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street. 

@shaftesburyplc shaftesbury.co.uk 

Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到16英亩。这些以餐饮、娱乐和零售为主,以公寓和办公室为延伸的地产组合集中于抢手且繁荣的卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域。同时,Shaftesbury 在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。 

Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站,同时紧邻横贯城铁“伊丽莎白线”(Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦德街(Bond Street)站均在步行10分钟范围内。

 

About Ellen Chew

Since founding Chinatown London’s Rasa Sayang in 2008, Ellen Chew has become a leading restaurateur in the UK, as one of the country’s most prominent exponents of East and Southeast Asian cooking. Ellen has combined her Malaysian and Singaporean heritage with her love of Chinese cuisine, inspired by the cooking of her mother and grandmother. Through her restaurant group, Chew On This, she has also launched the likes of Shan Shui and Mrs Chew’s Chinese Kitchen.