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Carnaby is world famous for their iconic Christmas installations and are pleased to announce the theme for 2021; Carnaby Kaleidoscope. Visitors will be immersed into a kaleidoscope of shimmering neon butterflies that will be illuminated on Thursday 4th November with an experiential shopping party.

Over 600 sparkling 3D and 2D butterflies will flutter down Carnaby Street, Foubert’s Place and Newburgh Street. Each butterfly is hand decorated with reflective wings and bright neon patterns. The Carnaby arch will shine bright in pink shimmer disks with brightly coloured 3D butterflies perched above.

The installation is in collaboration with charity partner Choose Love, to highlight and support the urgent need to raise funds for refugees around the world, with an additional fundraising stream for Afghan refugees. Choose Love will have a pop up at 3 Carnaby Street selling an amazing line up of limited edition products, with a constant stream of celebrity guests popping up to serve customers. Celebrity supporters include Laura Whitmore, Dermot O’Leary, Dawn O’Porter, Annie Mac and Carey Mulligan.

The unprecedented Christmas installation will highlight butterflies' powerful metaphoric representations of life exemplifying spiritual rebirth, transformation, change, hope and life. By definition, the meaning of Kaleidoscope is not only a term for a group of butterflies but also a constantly changing pattern or sequence of elements.

Over 100 shops, bars and restaurants will come together on 4th November from 12-8pm, for a shopping party to offer exclusive 20% discounts along with in-store events, free drinks, goodie bags and more. Visitors can enjoy live music on Ganton Street from Sister Suzie and salsa band Conjunto Sabroso amongst others. Activations include Christmas wreath making, glitter makeovers and more. Tickets are free at

Simon Quayle, Shaftesbury Director says: “We are proud to welcome back Choose Love as our charity partner this year and help highlight all the fantastic work that they do, and with their pop-up experience returning everyone has a chance to get involved in supporting this wonderful charity. This year’s butterfly theme represents a time of change and emergence, something we’ve all gone through during recent times, and we look forward to welcoming visitors to Carnaby to experience this beautiful and unique installation.”

Josie Naughton, Choose Love founder says: “We are deeply honoured to be supported by our wonderful friends at Shaftesbury again this year through both the incredible light installation and a shop space where we will be popping up for November and December on the iconic Carnaby Street. Dropping into the Choose Love shop and buying essential supplies for refugees has truly become a holiday season tradition for so many Londoners and we can't wait to welcome everyone once again this winter.”

Dawn O’Porter, Choose Love ambassador says: “I'm so excited that Choose Love are popping up in Carnaby again this winter and I can't wait to head down and do some more volunteering. And, of course, it will be beyond magical to see the beautiful Choose Love inspired Christmas light installation on Carnaby Street.”

Shopping party participating brands include: Paul Smith, The North Face, Sweaty Betty, HYPE., Aubin, RS No.9 Carnaby, M·A·C, Nobody’s Child, bloobloom, Superga, Barbour, Too Faced, Puma, The Great Frog, MÜHLE, Scotch & Soda, Havaianas, MUJI, MOSCOT, Mor, Duck & Dry, Columbia, War Paint for Men, Soho Home, Sherry’s, Skin Laundry and Samsoe & Samsoe. Participating restaurants and bars include: Pastaio, Dirty Bones, Shoryu, Pure, Zahter, LEON, Pams, Whyte & Brown, Ugly Dumpling, Stax Diner, Soho Grind, Polpo, Señor Ceviche, Mother Mash, Kaleido Rolls, FLARE, Cahoots, Crumbs & Doilies and Korean Dinner Party.

For more information, please contact Sister London: / 020 7287 9601

About Shaftesbury

Shaftesbury owns and manages a 16 acre property portfolio in the liveliest parts of London's West End. The portfolio comprises of restaurants, cafés, pubs and shops, extending to apartments and offices in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business.

We are committed to engaging and working with the community in which we operate and therefore our Community Investment Programme’s aim is to support young people and our communities in Westminster and Camden. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges.


About Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street.

Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Follow @CarnabyLondon and visit for full updates, news and information.

About Choose Love

The Choose Love store is the world’s first shop that sells real items for refugees and displaced communities. From baby essentials, hot meals and sleeping bags, to services like medical care, legal aid and LGBTQ+ support - everything you buy at Choose Love is delivered to the people that need it most. Over the last six years, this pioneering model has provided refugees and displaced communities across Europe, the Middle East and along the US-Mexico border with urgently-needed supplies and the tools to begin to rebuild their lives.

Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving rescue boats to food and legal advice. We’ve supported over 250 fast-acting community organisations around the world – all powered by a vision of a world that chooses love and justice every day, for everyone.

The charity has already raised £340,000 for Afghan refugees fleeing the Taliban.

Visit and follow @ChooseLove for more information