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THE ROLLING STONES TO OPEN ‘WORLD EXCLUSIVE’ FLAGSHIP STORE ON CARNABY STREET

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The rock ‘n’ roll legends that are the Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho.

The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020.

Samantha Bain-Mollison, Director of Retail at Shaftesbury comments: “We are delighted that the Rolling Stones have chosen Carnaby to open their global first store. The band has such amazing heritage in the Carnaby and Soho area, and will enhance the existing brand line up on the street by offering a real unique experience alongside premium fashion collections”

The Rolling Stones said: “Soho has always encapsulated Rock ’n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivalled experience for everyone to come to London and enjoy.”

The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim.

The store will also introduce ‘Stones Red,’ the official colour from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour will also launch with the store.

The band’s continuing album and single releases will be at the heart of the shop’s pulse and speakers from British audio brand Bowers & Wilkins will play tracks from the greatest rock ‘n’ roll band in the world including the upcoming release of the remastered Goats Head Soup album and Scarlet single. You can’t always get what you want, but you’ll definitely be able to get what you need.

Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.

Mat Vlasic, CEO, Bravado said:

“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world's most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands.”

For those in the know, the store’s window features a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’.

One thing is for sure, when this shop opens on 9 September, fans of the band will want to be there.

For more information, images and interview requests please contact Sister London:

melissa.langlands@sisterlondon.com / meghan.ryan@sisterlondon.com

www.rollingstones.com

@rollingstonescarnaby

#RSNo9

ENDS

NOTES TO EDITORS

Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Shaftesbury

Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises 599 shops, restaurants, cafés and pubs extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.

We focus on the sustainable reuse of existing buildings and aim to minimise the environmental impact of our operations across the business.

We are committed to engaging and working with the community in which we operate. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental changes. @Shaftesburyplc

Shaftesbury.co.uk

About Bravado

Bravado is the leading global provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Part of Universal Music Group, the leader in music-based entertainment, Bravado represents artists in more than 40 countries and provides services including sales, licensing, branding, marketing and e-commerce. Their extensive global distribution network gives artists and brands the opportunity to create deeper connections with their fans through apparel, consumer packaged goods and unique experiences.