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Carnaby Together: celebrating sustainable and charitable initiatives
This June, the Carnaby community will come together to celebrate a variety of sustainable and charitable initiatives. From fashion and food, to beauty and fitness, Carnaby Together is a month long online event with exclusive Q&A’s, Instagram Live’s, giveaways, how-to videos, new sustainability product launches and charitable causes. Style advice will cover ethical and ecoconscious products that do not compromise on style.
Netflix star Asma Khan from Darjeeling Express will host an exclusive at home cook-along. Fred Perry will champion their ongoing collaboration with the Amy Winehouse Foundation with an exclusive Q&A session with one of the charity's founders, Jane Winehouse. Celebrating 10 years in collaboration this year, Fred Perry makes a contribution to the charity with each collection, supporting their vital work.
“Amy was incredibly proud of the designs that she produced with Fred Perry. Carnaby and Soho were places that she loved, so it’s great that the Amy Winehouse Foundation and Fred Perry have teamed up to be part of the #CarnabyTogether campaign. Bringing people together is what Amy was all about.” says Jane Winehouse, Founder of the Amy Winehouse Foundation.
Discover a new skincare routine through behind the scenes tutorials with beauty brands including Pixi, who will host an exclusive Instagram video demo with their Head Make-up Artist, Amanda Bell. Get access to Too Faced founder Jerrod Blandino who will reveal their latest ‘Hangover’ skincare range. Benefit will showcase an exclusive video on how to use their bestselling brow tint.
Tune in for a behind the scenes tour of the RÆBURN lab and a Q&A with Head of Retail Jolyon Bexon. Sweaty Betty and Heartcore will run exclusive content including a free digital Heartcore workout video and a Sweaty Betty styling session featuring their sustainable gym wear in beautiful prints including the recycled, bum-sculpting leggings, where each pair made from 17 plastic bottles.
Dr Harvey Moscot, the founder of premium optical brand MOSCOT, will provide advice on how to maintain eye health whilst working from home. Elliot Forbes, one of MUHLE’s top barbers will be talking us through how to use a double edge razor in an exclusive video and burger restaurant Stax will show viewers how to make the perfect at home burger, just in time for the summer BBQs.
There will be plenty of chances to win exclusive Carnaby prizes throughout the month. Since lockdown commenced the Detox Kitchen has been delivering over 2,000 meals for NHS staff& delivered Veg & Essentials boxes to vulnerable families. They will be offering a box of vegetables to a lucky winner as part of the campaign. Pizza Pilgrims will be giving away their extremely successful Pizza in the Post Kit and Johnny’s Chop Shop will be contributing with a ‘random acts of kindness’ giveaway to care for your hair at home, follow @CarnabyLondon and @ThisIsSoho for more giveaways.
Neighbouring Soho brands are also taking part with Soho Together:
Oliver Spencer will be speaking exclusively to Soho in a video Q&A around their sustainability approaches over the past few months.
“I’m seeing a noticeable shift in the way small businesses in Soho are now approaching sustainability. Everyone knows each other’s business here, which is great because then we can create some momentum. At Oliver Spencer, our aim is to eventually produce entirely ecological collections, which essentially means only using organic, recycled or environmentally sustainable fabrics from socially progressive providers that we trust. There’s a long way to go before the message gets across, but small brands can be nimble and really make a behavioural difference when it comes to consumer choices.” says Oliver Spencer, Founder.
Bleach London will provide a variety of exclusive videos and salon expertise for some home hair care. Axel Arigato will also be giving Soho followers a behind the scenes look into the brand.
Visit Carnaby.co.uk and ThisIsSoho.co.uk for full information and follow @CarnabyLondon and @ThisIsSoho for live updates. The schedules for each week will go live every Monday morning in June.
Carnaby.co.uk/CarnabyTogether @CarnabyLondon #CarnabyTogether
ThisIsSoho.co.uk/SohoTogether @ThisIsSoho #SohoTogether
For further information and images please contact Bethan Harris or Meghan Ryan at
Sister London firstname.lastname@example.org / email@example.com
Notes to Editors
Carnaby Video Schedule - more to be announced
Monday 1st 6pm - Too Faced - How-to-Video - Perfect Skincare with Founder Jerrod Blandino
Wednesday 3rd 6pm - Heartcore - Q&A - Fitness Answered
Thursday 4th 6pm - Cahoots - How-to-Video - 40s Hairstyle Tutorial with model Scarlett Luxe
Monday 8th 6pm - RAEBURN - Q&A - Brand Talk & Tour with Head of Retail Jolyon Bexon
Wednesday 10th 6pm - Fred Perry - Q&A - Amy Winehouse Collection with Jane Winehouse
Soho Video Schedule - more to be announced
Monday 1st 7pm - Axel Arigato - Behind The Scenes - First Vegan Shoe
Friday 5th 7pm - Red Wing - How-to-Video - Caring For Leather Goods
Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination. Due to the current situation, Carnaby’s shops, restaurants, cafes and bars have temporarily closed, however we continue to support brands who are trading online and we look forward to welcoming visitors back to Carnaby when it is safe to do so.
Soho is the creative hub of London’s West End with a vibrant mix of independent and concept fashion stores, restaurants and bars. Shaftesbury’s Soho portfolio includes 39 shops and 31 restaurants, bars and cafes across several Soho streets including Berwick St, Broadwick St, Denman Street and Brewer Street. Due to the current situation, Soho’s shops, restaurants, cafes and bars have temporarily closed, however we continue to support brands who are trading online and we look forward to welcoming visitors back to Soho when it is safe to do so.
Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises 599 shops, restaurants, cafés and pubs extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.
We focus on the sustainable reuse of existing buildings and aim to minimise the environmental impact of our operations across the business. We are committed to engaging and working with the community in which we operate. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental changes.