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BOY GEORGE, MR. BRAINWASH AND BRADLEY THEODORE CREATE EXCLUSIVE PUBLIC ARTWORK UNVEILED IN CARNABY LONDON – JANUARY 2020

Boy George 'Punks Against Pollution'

An enormous outdoor art installation has been unveiled in Carnaby on 22 January. In collaboration with ocean conservation charity, Project Zero, this exclusive for Carnaby includes never-before-seen ocean-themed public art designed by renowned musician and emerging visual artist Boy George, poet Billy Collins and conceptual contemporary artists Mr. Brainwash, Bradley Theodore, Henry Hudson and Zaria Forman.

Adding a vibrant splash of colour to the West End, the work of art, a vinyl wrap measuring at 84.5m long and 11.55m high, has been unveiled to the public in the iconic shopping and dining destination, spanning Carnaby Street, Broadwick Street and Ganton Street. The art installation will be in place until spring 2020.

Each of the art pieces on show address the environmental impact on the ocean, an ongoing focus in Carnaby and part of a continuing collaboration with Project Zero, which has included the 2019 Christmas installation and the Blue Turtle initiative. Project Zero is an umbrella charity that works to create unique events and experiences to engage the public to bring about awareness for the ocean and open up new revenue streams for ocean conservation.

Visitors to Carnaby can also see the artist’s original artwork in a Project Zero gallery at 1 Marshall Street from 22 January until 31 January. The gallery will also feature unique tee shirts and tote bags created by Project Zero ambassadors including Pixie Geldof, Cara Delevingne, Ronnie Wood, HRH Princess Eugenie of York, Rita Ora, Sienna Miller, Ray Winstone and others.

The original artwork will then be auctioned on Paddle8, and Project Zero have chosen to support projects in the River Thames with the proceeds from the auction, making a grant to international conservation charity ZSL (Zoological Society of London) and their Thames Conservation Project.

ZSL is helping to restore the Thames as a thriving river for both people and wildlife after it was declared “biologically dead” in the 1950s. Through dedicated conservation, research and citizen science efforts, ZSL is working to secure a future for London’s seals, eels, oysters, seabass and sharks while empowering local communities to act as their champions.

The artists said of their individual designs:

Boy George, ‘Punks Against Pollution’: “Nature is so complex, cartoon and breath-taking. It gives us so much and some of the best punks live in the ocean!”

Zaria Forman, ‘Whale Bay, Antarctica No. 4.’: “I hope my drawings can facilitate a deeper understanding of the climate crisis, helping us find meaning and optimism in shifting landscapes.”

Bradley Theodore, ‘Death at Sea’: “Our oceans are the backbone of this beautiful planet and the source of all life. We must protect them, and we owe that to future generations.”

Henry Hudson, ‘23:01:25-23:01:26’: “Exploring the great and awe-inspiring subject of coral reefs, I observed the constant struggle for survival within underwater ecosystems. The use of plasticine points to the underlying threat that confronts the very environment it depicts.”

The installation is funded by property investment company Shaftesbury who own the Carnaby area.

Simon Quayle, Shaftesbury, Director: “It is exciting to collaborate with such talented artists as we continue our sustainability initiatives and support our collaboration with Project Zero.”

The ocean takes up over 70% of our planet, provides every second breath we take, and captures and stores the majority of carbon dioxide on Earth.

Michele Clarke, Project Zero, Founder: “Project Zero is harnessing the power of the ocean to turn the tide on the climate crisis by inspiring people to reduce their carbon footprints and helping to restore and protect 30% of the ocean by 2030. We’re enormously grateful to Carnaby for their continued support and commitment to creating long-term sustainability for our planet.”

For more information, please visit: Carnaby.co.uk

Carnaby.co.uk @CarnabyLondon #CarnabyArt

For further information please contact Katie Champain or Michelle Tonta at Sister London

Katie.Champain@sisterlondon.com // Michelle.Tonta@sisterlondon.com Tel: 020 7287 9601

Carnaby

Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is a unique and iconic experiential shopping, dining and leisure destination.

Shaftesbury

Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London’s West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownership in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises 599 shops, restaurants, cafés and pubs extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business. 

We are committed to engaging and working with the community in which we operate. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental changes.

@Shaftesburyplc

Shaftesbury.co.uk

Project Zero

Project Zero is a global movement supported by renowned scientists, business leaders, campaigners, culture

makers and ocean experts, who are all working together to awaken the fight for the ocean.

Project Zero works to:

• Raise Global Awareness

• Ignite Behaviour Change

• Create new revenue to complete the world's most pressing protection projects