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#LOVECHINATOWN A CELEBRATION OF LOVE FOR CHINATOWN LONDON

Chinatown London has launched the #LoveChinatown campaign to welcome people back to Chinatown by (re)igniting their love for the tastes, culture and community that make Chinatown London what it is today. 

Along with alfresco seating at many of the restaurants, there is additional outdoor seating area in Newport Place bursting with the vibrant colours of Chinatown and decorated with the Koi Carp and Lotus Flower – two motifs of East Asian culture designed by #BringingChinatownHome collaborator, Samantha Quinn, a celebrated paper cutting artist. Designed for socially distanced dining, this is the perfect spot to pause and indulge in the takeaway treats from Chinatown. This additional seating in Newport Place is available to the public daily from 12pm to 8pm.

From 1 September, and for a limited-time only, participating restaurants will choose a special combo, which best represents their unique cuisine offering, to place inside a Love Chinatown “Take-Put” Box. The contents of the ubiquitous Chinese take-out box will showcase the quality of cuisine on offer in Chinatown London. This container can even easily open up and fold out to a makeshift plate.

In partnership with the London Chinatown Chinese Association (LCCA), Chinatown London’s trademark red lanterns will be replaced with rows of special multi-coloured lanterns. Chinatown London will be inviting supporters, friends and champions of the area to share their well wishes by signing a selection of the lanterns, which will be dotted amongst the sky above Newport Place for all to see.

Mr Chu Ting Tang OBE, Chairman of the LCCA says:

 

“We are delighted to see the community of Chinatown come together. As the thousands of red lanterns transform to multi-coloured lanterns, guiding people through the streets of this special place, we welcome Londoners back to Chinatown to support the local community and businesses.”

To coincide with the hanging of the lanterns, a digital screen will pop-up in 13 Newport Place where visitors to the area can share their messages of goodwill to loved ones or their favourite Chinatown London restaurant. Each week, sent in messages will appear to the side of a lantern floating up on the digital screen for all watching to see.

Chinatown is integral to central London and has been at the heart of London since the 1950s. It is a one-of-a-kind cultural epicentre for those seeking out the tastes and flavours from all over Asia - China, Hong Kong, Vietnam, Thailand, Japan, Malaysia – and holds a special place for both Londoners and all those who visit this incredible city. First meets, first memories, first tastes - all made in Chinatown.

Chinatown London will be sharing reasons Londoners and visitors #LoveChinatown. Show Chinatown your love and get involved by using the hashtag #LoveChinatown and tagging @Chinatownlondon

Further information can be found @ChinatownLondon and www.chinatown.co.uk

 

Notes to Editors

About Chinatown

Immersed in culture, Chinatown is a distinctive place where Chinese and East Asians feel at home and Western visitors can try new things.  With 79 authentic East Asian restaurants shops, bars and cafés, Chinatown is the number one East Asian destination in the West.

在华人和其它东亚国家的游子心中,伦敦中国城是他们远方的家;而在西方游客眼中,充满东方文化气息的中国城则是一个尝鲜的好去处。拥有79家正宗东亚餐厅、商店、酒吧和咖啡厅的伦敦中国城,是大家在西方感受东亚美食、文化、旅游首屈一指的目的地。

 

Chinatown London 

China is changing and traditional values are being complemented by new ideals and trends, inspired by other parts of the Far East and the West.  This is influencing what Chinese people and visitors expect in Chinatown.  Shaftesbury understands this and is experiencing directly the evolution of China, spending time in its cities to see, taste and hear what is happening first hand.  

 

Whilst inherently Chinese, under Shaftesbury’s long-term curation and partnership with the community, Chinatown is evolving to reflect the changes occurring in the Far East, creating is a mix of tradition and modernism that makes cities such as Shanghai, Beijing, Tokyo and Seoul some of the most exciting places in the world.  Centrally located and one of the best-connected destinations in the capital, Chinatown is served by many underground stations and will benefit from the Elizabeth line opening in late 2019. 

 

中国城 

中国正在经历翻天覆地的变化,而在东亚其它地区和西方的影响下,中国的许多传统价值也正在和新的理念与潮流相融合。这样的变化也在影响着中国人与其他地方游客对中国城的看法与期待。Shaftesbury对这样的趋势有着深刻的理解,而且也对中国的高速发展有着直接的体会。在过去的一段时间里,Shaftesbury的一些员工被派往中国,亲自去观看、去品尝、去倾听今天中国的脉搏。 

  

虽然伦敦中国城本质上还是中国传统的延伸,但在Shaftesbury长期的精心策划与管理下,并且在与当地社群的合作下,中国城正在成为反映亚洲巨变的一面镜子。如今,中国城和上海、北京、东京、首尔等等许多令人激动的亚洲城市一样,成为了一个传统与现代相互碰撞、相互融合的地方。 

 

Shaftesbury  

Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London's West End.  Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, together with substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. 

The portfolio nearly 600 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.  All our properties are close to the main West End Underground stations, which currently handle c 228m passenger’s p.a., and are within ten minutes’

walk of the two West End transport hubs for the Elizabeth Line, at Tottenham Court Road and Bond Street, which projections indicate could be handling 200 million passengers annually. 

有关Shaftesbury 

Shaftesbury 在伦敦最有活力的西区(WestEnd)拥有、管理的地产组合总面积达到15.1英亩。这些以餐饮、娱乐和零售为主的地产组合集中于卡纳比大街(Carnaby)、七晷区(Seven Dials)和中国城(Chinatown)区域。同时,Shaftesbury 在科文特花园(Covent Garden)东、西两侧、Soho区和菲茨罗维亚区(Fitzrovia)也拥有大量地产。

Shaftesbury 的地产组合包括共599家商户、餐厅、咖啡厅和酒吧,总面积达到110万平方英尺;此外,Shaftesbury 还拥有599间公寓和50万平方英尺的办公空间。Shaftesbury 的地产不仅全都毗邻伦敦西区的各大地铁站(年客流量达到2.28亿),同时紧邻横贯城铁“伊丽莎白线”(Elizabeth Line)上两个西区交通枢纽站——托特纳姆法院路(Tottenham Court Road)站和邦德街(Bond Street)站均在步行10分钟范围内。据预测,这两个枢纽站每年的接待能力可超2亿人次