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Innovative landlord Shaftesbury announces an exciting collaboration with ocean conservation charity, Project Zero for the Carnaby Christmas 2019 installation. Visitors will be immersed into theatrical underwater scenes in world-famous destination, Carnaby.

The light installation will be switched on at 6pm on Thursday 7 November and celebrated with an experiential shopping party which sees Carnaby tenants celebrating the installation with special on-street activity, exclusive promotions and products, live music, 20% discount and collaborations.

Each section of Carnaby Street will represent an area of the ocean in need of conservation, starting with the floating kelp ‘forest’, through the bright pink coral and ending in the deep sea. Starting the journey, the iconic Carnaby arch will shine bright in shimmer disks, with a globe encased in a clam as the centre of the art feature along with the message ‘One Ocean One Planet’ to highlight the urgent need to protect and restore the ocean to mitigate the damaging effects of climate change and create a sustainable future for life on Earth.

The unprecedented installation will highlight the beauty and importance of the ocean that is the backbone to all life to our planet. The ocean is Earth’s life support system, taking up 70% of our planet’s surface and giving us every drop of water we drink and every second breath we take. Today, the ocean is under attack from climate change, overfishing and plastic pollution.

The installation features 11 large sea animals, including a 5m sculpted whale that blows bubbles, a swordfish, dolphin, turtle, hammerhead shark, Atlantic cod, jellyfish and anglerfish. A shoal of fish and 6 giant clusters of jellyfish will also be found on Carnaby Street whilst 200 illuminated vampire squids will take over Foubert’s Place and Newburgh Street. Visitors can even spot a magical mermaid on the giant plug and socket on Ganton Street.

Sustainability is at the heart of the installation with every element using recycled and reusable materials including; repurposed fishing netting for the green kelp, over 500m of post-use bubble wrap repurposed for coral and over 1,500 recycled plastic bottles for fish and bubbles. 100% cotton fabrics and over 100L of water-based eco-friendly, vegan paint have also been used for the world-first installation.

The switch on event will take place on Thursday 7 November at 6pm with more exciting details to be announced soon.

Simon Quayle, Shaftesbury, Director says ‘We are excited to welcome Londoners and visitors alike to experience our Christmas installation. The urgent need to raise awareness and protect the ocean is one close to our hearts, and part of our pledge to help Carnaby become a more sustainable destination.’

Michele Clarke, Project Zero, Founder says ‘Project Zero is enormously grateful to Carnaby for partnering with us to create an exclusive, never before imagined take on their iconic Christmas. The ocean is our planet's life support system, and it is being ravaged by climate change, overfishing and pollution. The Carnaby x Project Zero Christmas installation is an inspiring way to give the ocean major visibility, to remind people of its incredible beauty and life-giving properties. We just couldn't be more excited and cannot wait for the world to see and enjoy this gorgeous celebration of the ocean, all the creatures that live in it, and everything the ocean does to sustain life on Earth.’

Pixie Geldof, Project Zero, Ambassador says ‘I’m absolutely moved by the images of the stunning Carnaby x Project Zero Christmas installation. It is set to not only dazzle but remind us of the essential, life giving nature of the ocean and all the beautiful creatures that live in the sea. The ocean gives us every second breath we take and it’s time we prioritise its protection.’ @CarnabyLondon #CarnabyChristmas @WeAreProjectZero

For further information please contact Bethan Harris or Katie Champain at Sister London

Tel: 020 7287 9601

Notes to Editors


Shaftesbury owns and manages a 15.1-acre property portfolio in the liveliest parts of London's West End. Focused on restaurants, leisure and retail in the highly popular, sought-after and prosperous locations of Carnaby, Seven Dials and Chinatown, it also includes substantial ownerships in East and West Covent Garden, Soho and Fitzrovia. The portfolio comprises 599 shops, restaurants, cafés and pubs, extending to 1.1 million sq. ft., 599 apartments and 0.5 million sq. ft. of offices.

We focus on the sustainable re-use of existing buildings and aim to minimise the environmental impact of our operations across the business.

We are committed to engaging and working with the community in which we operate. We align our activities and support with organisations which are active in the West End, including those which support the arts, community groups, schools and charities, and those which focus on local social issues and environmental challenges.

Shaftesbury is committed to implementing new initiatives to operate in an environmentally sustainable way. Recent projects include the installation of the first West End water fountain in Kingly Court which since its installation in June 2018 has saved the equivalent of 62,000 500ml plastic bottles to date.


Carnaby is in the heart of London’s West End, where over 100 retail brands of quality and distinction and over 60 independent restaurants, cafes and bars can be found across 14 streets, including the world famous Carnaby Street. Carnaby is an iconic experiential shopping, dining and leisure destination.

Project Zero

Project Zero is a global movement supported by renowned scientists, business leaders, campaigners, culture makers and ocean experts, who are all working together to awaken the fight for the ocean.

The greatest threat to our planet is climate change and if we don’t take action now, the collapse of civilization and the extinction of much of the natural world is on the horizon. Today a mere 2% of the ocean is strongly protected. The ocean needs safe havens where it can replenish, and fortify itself against climate change, overfishing and pollution. That means strongly protecting at least 30% of the ocean by 2030, from the Arctic to the Antarctic, coastal to high seas areas and everywhere in between.

Project Zero works to

  • Raise Global Awareness
  • Ignite Behaviour Change
  • Create new revenue to complete the world's most pressing protection projects