London's West End is a location which has many unique features which bring prosperity, resilience and opportunity to the local economy.

We focus on central locations close to a renowned concentration of world-class attractions which, together with unmatched shopping and leisure choices, attract huge numbers of domestic and overseas visitors.

• Fifth largest city in the world by GDP
• Largest city in Western Europe in terms of population and GDP
• One of the largest financial centres in the world
• Generates 30% of United Kingdom GDP
• Current population of 8.6 million and growing
• A multicultural city – 300 languages spoken
• Circa 55% of population under 35
• Attracts more international visitors than any other city in the western world
• An extensive and growing public transport network
• Unrivalled variety of heritage and cultural attractions

Why the West End?

• Estimated 200 million visits annually
• 19.1 million international visitors per annum
• 650,000 working population across the borough of Westminster
• Large resident population
• Favourite destination for Londoners and 20 million people in southern England who are easily able to visit for the day
• World-class visitor attractions – palaces, parks, architecture and historical sites
• Unrivalled cultural facilities – over 38 theatres, cinemas, 30 world-class museums and galleries
• Choice of shops and restaurants unmatched by any other city in the world
• A large local working population – a global location particularly for media and creative businesses