London's West End is a location which has many unique features which bring prosperity, resilience and opportunity to the local economy.

We focus on central locations close to a renowned concentration of world-class attractions which, together with unmatched shopping and leisure choices, attract huge numbers of domestic and overseas visitors.

• Current population of 8.9 million and growing
• Largest city in Western Europe in terms of population and GDP
• 350 million domestic and international visits in 2018
• 19.1 million overseas visits to London 2018
• Global creative, financial and commercial centre
• c.23% contribution to UK Gross Value Added
• A multicultural city - 300 languages spoken
• An extensive and growing public transport network
• Unrivalled variety of heritage and cultural attractions
• Ranked 3rd most popular tourist city destination in 2018
   

Why the West End?

• Estimated 200 million visits annually
• Over 3% of the UK Gross Value Added produced within the City of Westminster
• 700,000 working population across the borough of Westminster
• Large resident population
• Favourite destination for Londoners and twenty million people in southern England who are easily able to visit for the day
• World-class visitor attractions- palaces, parks,  architecture and historical sites
• Unrivalled cultural facilities - over 38 theatres, cinemas, 30 world-class museums and galleries
• Choice of shops and restaurants unmatched by any other city in the world
• A large local working population -a global location pm1icularly for media and creative businesses
• 6 underground stations closest to our villages, handling over 225 million passengers annually.