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Why London?

London's West End is a location which has many unique features which bring prosperity, resilience and opportunity to the local economy.

We focus on central locations close to a renowned concentration of world-class attractions which, together with unmatched shopping and leisure choices, attract huge numbers of domestic and overseas visitors.

  • Cunent population of 8.9 million and growing
  • Largest city in Western Europe in terms of population and GDP
  • 350 million domestic and international visits in 2018
  • 19.1 million overseas visits to London 2018
  • Global creative, financial and commercial centre
  • c.23% contribution to UK Gross Value Added
  • A multicultural city - 300 languages spoken
  • An extensive and growing public transport network
  • Unrivalled variety of heritage and cultural attractions
  • Ranked 3rd most popular tourist city destination in 2018
     

Why the West End?

  • Estimated 200 million visits annually
  • Over 3% of the UK Gross Value Added produced within the City of Westminster
  • 700,000 working population across the borough of Westminster
  • Large resident population
  • Favourite destination for Londoners and twenty million people in southern England who are easily able to visit for the day
  • World-class visitor attractions- palaces, parks,  architecture and historical sites
  • Unrivalled cultural facilities - over 38 theatres, cinemas, 30 world-class museums and galleries
  • Choice of shops and restaurants unmatched by any other city in the world
  • A large local working population -a global location pm1icularly for media and creative businesses
  • 6 underground stations closest to our villages, handling over 225 million passengers annually.

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