Our long-term prosperity depends on the success of London’s West End as a destination for domestic and overseas visitors as well as businesses and residents. We are very clear that our commitment is aligned with the areas in which our villages are situated and in the aspects that benefit the West End as both a community and visitor destination. We work closely with organisations based in the West End in community, leisure or arts fields and in some cases help them to be located in the areas in which they operate but otherwise would be unable to afford.
We focus on the following areas and organisations:
Sustainable Restaurant Association and Food Made Good.
We have continued to work to promote this not-for-profit membership association which provides restaurants and cafes with advice and support to help them manage sustainability. We provide a subsidised membership to tenants joining
the SRA. Food Made Good is a sustainable food movement from the SRA, inspiring, informing and campaigning on the issues that matter to the diners.
Working with the creative arts
The promotion of the arts, theatre and leisure within the West End is important to our continuing business. We therefore work with arts organisations, theatres and galleries to promote the arts. We work with English National Opera and sponsor its Community Choir. We sponsor the Donmar Warehouse, the award winning theatre whose Young & Free programme provides free theatre tickets to young people under the age of 25.
Support for charitable, community and educational purposes
We work with The Connection at St Martin's–in–the–Field, House of St. Barnabas, Soho Primary School, Chinese Community Centre, Chinese Information and Advice Centre, ZSL, LandAid, Trekstock, Sir Simon Milton Foundation, Westminster Kingsway College, and sponsor the Westminster City Tea Dance.
We also provide pop-up space in vacant units for periods of time to enable charitable, community and educational events to take place.
We provide accommodation on flexible terms to a number of charities currently including Stage One – a charity which supports new UK theatre producers and productions; Trekstock which supports young adults with and beyond cancer; and the CIAC who provide invaluable free advice and support to disadvantaged Chinese people.
Working with local authorities
We work closely with Westminster City Council and the London Borough of Camden, within whose jurisdictions our properties are located, to improve the public realm in and around our villages through contributions to street improvements, pedestrianisation and street lighting schemes.
We have supported the London College of Fashion by providing 3 tailoring bursaries which have enabled final year students to complete their fashion degrees.
We are providing funding for 3 participants at the House of St Barnabas Employment Academy, The 12-week Employment Preparation Programme resulting in a City & Guilds Award in Hospitality and Catering and a City & Guilds Award in Employability and Personal Development.